Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
the art of frightening
If you’ve ever been stuck in the wrong job, you know how out of place it can feel. Maybe you’re a creative person who settled for a job crunching numbers, or perhaps you are a writer who was forced to work in a restaurant. Either way, when you don’t want to be there and you don’t fit in, it’s obvious.
That’s the idea Monster.com used in this direct marketing piece.
Sex is no accident. Always use a condom. MTV Ads
Stranger & Stranger’s work never fails to be absolutely beautiful! Not many studios manage to do such consistently visually appealing work, but with their skills, experience and extensive premium alcohol clients they always do.
This project is a little different though, they have developed a patented paper sleeve which wraps around wine bottles. Giving a nice big space for extra graphics as well as creating a real sense of intrigue.
‘The idea came from our own No.13 pack. We created brands in a packaging format that stands out and adds value, interest and gifting opportunities. The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.
Kevin Shaw, Founder and Creative Director of Stranger:
I like these a lot, being beautiful as well as a bit different will give them so much shelf presence. I know I’d definitely want to buy any one of them, trouble is as a designer I’d feel bad unwrapping it!
Images & quote via The Dieline
travelling books update.we’ve finally got another update on the books!Yvonne from Toronto, Canada has sent us some pictures of the awesome illustrations she’s been doing in the book. next up on the list is Olivia Truongcheck out some more of Yvonne’s work on the links below._____note: this is a pinned post, to remove it from your dashboard simply click the red pin at the top of the post to “unpin” it.